Gartner predicts that the Internet of Things will explode to include over 26 billion devices by 2020, but according to one researcher – a company not known for any smart home technology is leading the brand awareness campaign.
Smart home products from typical installation companies did not even get a mention – with leading consumer brands instead being given all the glory.
Despite not having shipped a single IoT product, other than the a platform dubbed HomeKit, Apple is supposedly the leading IoT brand, according to the research done by IoT and Machine to Machine solutions provider, Throughtek.
Earlier research by Throughtek suggested that a third of consumers believed a connected home will become common place within the next year, while 60% agreed that it will be within the next five years.
The problem many consumers have with the IoT is down to both costs and security, with 88% of those surveyed unwilling to pay more than £160 for a connected device.
Saving money was one thing that could tempt consumers into buying connected devices however – with 32% of 18-34 year olds interested in products like Nest.
What’s even more bizarre about this research is the fact that Google did not eclipse Apple’s brand recognition – after all it spent £2 billion on acquiring Nest Labs.
So why did consumers choose Apple? Well, it may be down to a lack of understanding about the industry – many cited the Apple Watch as an IoT device, rather than a device for interfacing with IoT devices.
Users did recognise other IoT devices, however, with some namedropping Amazon’s Echo and the Nest Learning Thermostat.