“The AWE Expo is always a popular event and we are pleased to be hosting a second one of 2014,” says Stuart Tickle, managing director of AWE. “The event provides us with the opportunity to have more in-depth conversations with our dealers and demonstrate a range of new products. The last Expo was the official opening of Alexander House and the show apartment.

“Some of you will have noticed that there was one door which you weren’t allowed to open. The time has now come for you to step through and experience what we have been building.” 

The new Dolby Atmos enabled cinema room comes courtesy of Denon and KEF and is designed to provide top performance, but at an affordable price point for a wide range of potential customers.

The Denon AVR-X5200W AV receiver has been specified at the heart of a 7.5.4 Dolby Atmos layout, powering the KEF CI R series speakers.

Achieving a seven-channel basic configuration, with five matching in wall active subwoofers and four in-ceiling speakers, the AWE team has also fitted Philips Dynalite LED lighting control, URC Total Control and a projector and screen, details of which are currently top secret.

“The show apartment has attracted an ever increasing number of installers and many fit home cinemas, so we wanted to provide a space where they can bring their clients to demonstrate what can be achieved” comments Stuart. 

“We have paid close attention to the specification of typical set ups and the room reflects this perfectly, albeit evolved to incorporate the latest sound format.”

The AWE Expo underlined distribution of HEOS by Denon, the wireless multi-room sound system designed for the install channel.

HEOS comprises three active speaker options – HEOS 3, HEOS 5 and HEOS 7, the HEOS Link for adding a HEOS zone to an existing amplifier system and the HEOS Amp which provides any set of stereo speakers with the same system capabilities.

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