There are now even more reasons to recommend the purchase of a 4K Ultra HD TV or home cinema projector for customers living in Germany, as QVC has announced its intention to broadcast in ultra-high definition. This is the seventh channel in Germany to be broadcast in UHD, and will be done so via SES’s satellite.

Under the ten-year agreement announced by SES, QVC will utilise additional capacity for its upgrade to Ultra HD and rely on SES’s wholly-owned subsidiary MX1 for encoding in HEVC format and uplink services. The world’s most popular shopping channel is also renewing capacity for distribution of the channel in Standard and High Definition.

“As we carry the largest line-up of HD and UHD channels worldwide, it is part of our DNA to help our customers bring the best possible picture quality to their audience. We are very excited to continue working with QVC for its transmission not only in SD and in HD, but now also in Ultra HD,” says Ferdinand Kayser, CEO of SES Video.

“This agreement clearly underlines the ability of SES Video, augmented by MX1, to offer its customers a full suite of video solutions.”

“We want to offer our customers the best possible shopping experience through our various sales channels. Our goal is for viewers to receive our TV programming in the best possible picture quality – and broadcasting in Ultra HD confirms this claim,” concludes Mathias Bork, CEO of QVC Germany.

While QVC may be ready to turn on its UHD channel now, German consumers will have even more 4K content coming their way in the new year. That’s because Sky Q is set to launch in the market in early 2018, with the satellite broadcaster also promising to invest in more UHD content than ever before.