AWE is to distribute Sanus products to the residential custom install market, the two companies have announced.

Sanus has chosen AWE to provide customer service, technical support, training and sales to buyers in the UK.

At the recent AWE Expo, Stuart Tickle, managing director at AWE announced that the company will begin distributing Sanus TV mounts and racks.

“We have been looking for a major AV racking and TV mount company to supply our dealers with and this new partnership allows us to provide our customers with what they have being asking for,” explains Stuart.

“Our current portfolio features large TV screens and the back-end equipment is often housed in a central rack, so offering this product range makes perfect sense for us as a business.

“Sanus is a brand that we have admired for a long time and to be able to form a distribution deal with them is really exciting.”

Sanus designs and builds all of its AV mounts, furniture, racks and accessories. 

On-wall height and level adjustment of the pre-assembled mounts and a simple 1-2-3-step installation process, are just some of the carefully thought out features that appeal to busy installers. 

Sanus AV racks also have great selling points for installers, as the range has been designed with quick installation and easy access in mind.  The racks are pre-assembled with blanking panels and vented shelves, and include back stops to ensure the AV equipment does not move during use. Quick-release back and side panels provide easy access to components and wiring, while swivel casters and adjustable feet allow mobility and stable positioning.

The Sanus product range sits perfectly in the AWE portfolio and AWE will support the brand with its excellent customer service, training, technical support and competitive pricing.

Commenting on the appointment of AWE, Ben Osborne, senior director, Sanus International, says: “The UK is an extremely important market for Sanus, with its thriving custom installation sector and so it is appropriate that we increase our penetration and reach within this area.

“AWE’s product portfolio is focused on the high-end home residential CI market and the Sanus range of premium products is a perfect complement to its existing brands, particularly the large screen TVs that the company supplies.

“Partnering with AWE is a good strategic move for both businesses, as we share values on the importance of excellent service and personal support for customers and we anticipate a mutually advantageous future together.”

Customers buying Sanus products automatically get a 10-year warranty and a safety focus that includes in-house UL testing facilities, in which all the mounts are certified at four times the specified weight limit.

Sanus also offers the Mountfinder and Heightfinder tools to make preparation and installation easy for installers everywhere. Both tools are available both online and on mobile.

David Godfrey, Sanus’ director sales and marketing EMEA adds: “I’ve known Stuart Tickle and the AWE team for many years and have watched the company’s development with interest during this time and it is very exciting for us to be partnering with such a forward thinking and thriving business.

“We are looking forward to working with AWE and its well respected training department, to inform and educate the company’s customers as to the benefits of specifying Sanus mounts and AV racks and ultimately to see both our businesses continue to grow.”

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