Atlona has appointed a new distributor in Italy, with Prase Media Technologies set to handle the company’s products in the region.

The distribution agreement with Prase Media Technologies is effective immediately, with the distributor based just outside of the city of Venice. Atlona hopes that Prase’s 20 years of AV experience in the Italian market will be just what it needs to improve its sales in the region.

Prase was formed in 1993 by Alberto and Ennio Prase as distributors of professional audio equipment for the Italian market. The company’s commitment to its clients, partners and projects was honoured in 2013 with the InAVation ‘Distributor of the Year’ award.

Looking to expand its offerings with solutions that enable synergies between AV technologies and IP-based networks, Prase found Atlona to be an ideal partner for addressing this accelerating trend.

“We are witnessing the progressive and unstoppable convergence of AV technologies with the IT industry, which is creating new business opportunities for those AV systems integrators who invest in new IT skills and solutions,” says Ennio Prase, CEO, Prase Media Technologies.

“Atlona is at the forefront of this evolution, with innovations such as the OmniStream AV over IP platform delivering a complete range of features that the market will soon consider essential. Atlona expertly combines these AV capabilities with the requirements of the IT sector—ensuring secure AV communications, enabling remote monitoring of entire systems, and offering redundancy to prevent network failures.”

“Prase’s rich experience, high service standards, technical expertise and ability to anticipate the needs of their market sectors have earned them tremendous respect from their partners and customers,” adds Ronni Guggenheim, Atlona’s general manager.

“These attributes will be invaluable in bringing the benefits of Atlona innovations to their clients, and we look forward to working with Prase to expand our presence and awareness across Italy.”