DTS has demonstrated its take on 360° audio at CES.
Taking a similar approach to Dolby Atmos, DTS:X is an ‘object’ based sound system placing sounds around the listener in specific areas to create a more life-like experience.
The company is the third company behind, Dolby Atmos and Auro 3D to enter this sector.
The technology is the successor to DTS-HD Master Audio and the race to be the dominant force with this sector is really heating up with DTS claiming manufacturers representing nearly 90% of the home AV receiver and surround processor market, including Anthem, Denon, Integra, Krell, Marantz, McIntosh, Onkyo, Outlaw Audio, Pioneer, Steinway Lyngdorf, Theta Digital, Trinnov Audio, and Yamaha, have agreed to launch products supporting DTS:X in 2015.
DTS adds that additional manufacturer partners will be announced in the coming months and that DTS:X solutions are also available for 2015 AV receiver silicon platforms including Cirrus Logic, Analog Devices and Texas Instruments.
The official launch of DTS:X is planned for March 2015, at which time additional information will be shared.
The company also demonstrated DTS Headphone:X, designed to offer a similar experience, but for headphone users.
Jon Kirchner, chairman and CEO of DTS, Inc, says: “DTS was founded with the goal of making the world sound better through constant innovation. DTS:X is a result of years of cutting-edge development in the area of object-based audio and reflects our continued commitment to provide listeners with incredible immersive audio experiences.”
“Through incorporating DTS:X technology into a wide range of home AVR products, our partners will take the listening experience to another level. I look forward to sharing further details at the official DTS:X launch in March.”
The company has also been demonstrating the DTS Play-Fi multi-room audio technology, highlighting a number of speaker brands that are now part of the Play-Fi ecosystem, including Polk, Definitive and Wren.