The acquisition is part of an international growth strategy that is designed to integrate with the company’s new China warehouse to form a global presence and build on a recent international distribution partnership with URC (Universal Remote Control, Inc.).
All these moves are aimed at positioning Beale for rapid expansion across most global markets.
BMB will serve as the central European hub for all Beale Street Audio product lines as well as the distribution centre into the Middle East and Africa, creating a more efficient and responsive supply chain for the company.
As part of the deal, Beale Street Audio takes over some of the existing product lines and a facility that includes 3,000sq-m of warehouse space and another 1,500sq-m of office space (50,000 sq. ft. total) – including a completely wired training facility, demo rooms, showroom and other dealer resources.
Jim Murray, MD of Beale Street Audio, says: “With BMB as our European base, we can more efficiently and effectively support international clients with faster shipping times, easier access to products, dealer training and sales support.
“By controlling the distribution hub, we can also run leaner and build a closer connection with customers because we own the business, the building and the relationships. One of the aims is to increase service level for our customers. In a time where competition is huge and technology is changing, we think we should offer our customers more attentive service to make their lives easier.”
To maintain continuity, Beale Street Audio will retain all current BMB employees and continue to support partnerships with existing lines, including: Amina, ebode, Terra and URC.
Beale says it will also seek growth through partnerships with other brands that are complimentary to the existing product lines and would seek a foothold in Europe.
Jim adds: “Our goal is not to just sell products and increase the efficiency of our supply chain. We want to be a true partner that helps dealers build stronger, better businesses, so a lot of effort is going into improving online resources and creating as strong a portfolio as possible.”
Initial Beale Xpress products offered through BMB Electronics include 4, 6.5 and 8in in-ceiling speakers, 4 and 6.5in in-wall speakers, angled in-ceiling and dual voice coil models, 6.5 and 8in in-ceiling subwoofers and 70/100v in-ceiling speakers for commercial applications, all powered by company’s Sonic Vortex technology.
Sonic Vortex technology reimagines the traditional ported enclosed speaker design in an effort to deliver more bass and a flatter frequency response.
Beale says this is achieved by separating the main port of the enclosure into multiple sections called ‘fins’ that are tuned to ideal listening specifications.
Beale explains the fins compress and move air at a high rate of speed without port noise and also add to the cabinet’s rigidity.
Compared to sealed models, Beale says the Sonic Vortex design provides a 6 to 9db boost in the mid-lower bass ranges and a flatter frequency response across the audio spectrum.
Beale Street Audio speakers are also customisable with variable designs for both cabinet air volume and port dimensions.
The Beale Xpress line will also grow to include single room and multi-room amplifiers, subwoofer amplifiers, IR products including kits, EZBrackets, accessories and more.
More distribution and take over news