St George Leagues Club Casino Overhauls Video Distribution With Gefen Technology

Just outside Sydney, Australia, the St George Leagues Club Casino has been welcoming patrons from all over the world to play games and win cash. Despite being a notable venue, some critics have noted that it’s the perfect location for ‘when you want to go back to the 80s but don’t have the money for a DeLorean’. Thankfully, the club has received a 21st Century upgrade; with WED Group Services & Integration overhauling the casino’s content distribution system, complete with Gefen’s 1080p Video Over IP solutions.

Inside the St George League Club Casino, visitors will find over 100 displays used for everything from advertising to entertaining. Managing all these screens is no easy task, which is why the location needed expert help. That’s where Matthew Joyce of WED Group Services & Integration comes in.

The club’s executive manager, Gary Garr, noticed that the video graphics displayed on the casino’s displays looked ‘messy’, with Matthew’s recommendation being that the club simply redesigns its content distribution system using Gefen technology.

“Over the past few years, the club’s video distribution system became increasingly unreliable, which is a significant problem in a venue of such a high calibre that is expected to deliver premiere entertainment,” says Matthew Joyce, WED Group Services & Integration manager.

“Gefen equipment completely eliminates reliability issues and offers a seamless new way to distribute content across multiple displays. With this new video distribution system, the club can now easily distribute animated gaming graphics – such as current jackpot levels – for customers to see across the entire casino floor. Plus, if any rare issues are to arise, troubleshooting for the technical team is as easy as can be.”

Previously, St. George Leagues Club Casino’s system utilised VGA extenders that were piggybacked off each other, which proved to be extremely sensitive. Additionally, the extenders were not labelled, making it nearly impossible to diagnose problems. The newly built system utilises a sophisticated network of Gefen 1080p products paired with a Cisco SG500 48 port switch and ASUS Wireless Router to eliminate these issues.

With four Gefen VGA KVM Video Over IP Senders, 12 Gefen VGA KVM Video Over IP Receivers, six Gefen HDMI KVM Video Over IP Receivers, four Gefen 1 by 8 HDMI splitters, and two Gefen 1 by 4 HDMI Splitters, Garr and the team at St. George Leagues Club Casino can rest-assured that the graphic content is distributed smoothly within the casino.

“We essentially took multiple gaming graphic PCs and connected them to Gefen KVM senders,” Matthew notes.

“Once they were connected to the Cisco switch and programmed with their output channel, they could be left alone to keep the transmission extremely neat. The result is a simple and seamless video distribution system.”

Commercial Integrator Europe reached out to Matthew to talk about his experience with this installation. Given the enormity of the project, CI Europe asked whether there was anything unique about this project that stood out. Matthew notes: “We service a lot of clubs in the gaming industry, and I haven’t seen anyone else take this approach to Gaming Graphic Distribution. I thought this system would work well, and Garry Carr from St George Leagues Club trusted me to make it work.”

This is not the first time that Matthew has worked with Gefen technology either. In fact, there are two other clubs (Canada Bay Club and Club Marconi) that use the same system for digital advertising distribution. WED Group Services & Integration is also planning to use Gefen Video Over IP at Sydney’s newest commercial site – the Barangaroo International Towers.

So, did Matthew learn any lessons from this project? Well, he adds: “Practice makes perfect. I feel that I’m always learning more with each one of these projects that we do. I have a real passion for audiovisual, and love seeing and learning about new products.”

Having now completed the installation, St George Leagues Club Casino has plans to expand the system in the future to add an additional 100 screens. The venue also plans to incorporate digital advertising to boost revenue for the casino. Thankfully, it looks like Matthew will be back to perform that installation, with the casino extremely happy with the results.

Matthew comments: “I have a very good relationship with Garry Carr, the Executive Manager from St George Leagues. He has been very happy with the outcome. The other good feedback is that there have been no phone calls for repairs or loss of image. This is most often the best feedback you can get!”