Interactive glass technology, Seloy Live recently made its UK debut in London as part of a high-tech immersive popup event held in order to promote the 2017 film Ghost in the Shell.

Paramount Pictures tasked brand transformation specialist Brand-Revolution with transforming the gallery into a completely interactive and immersive experience to celebrate the launch of its latest blockbuster, starring Scarlett Johansson. Brand-Revolution used Kent-based interactive expert Spotted Zebra to source and install the technology and provide the window’s visuals.

Seloy Live’s SENSE – a combination of a transparent insulating glass unit and interactive touch surface – was utilised as part of a fully interactive window display. In addition to the interactive window, a 360° holographic Geisha mask and hologram were augmented by exclusive memorabilia from the film.

Seloy Live built and supplied the interactive glass to Lights of Soho’s window specification, including integrated Displax film and a maximum touch area of 105”. A 2.8mm LED video wall was also positioned behind the glass to provide visible imagery during the day.

“We were delighted to be asked to help realize this incredible installation,” says Seloy Live sales director Anne Lindgren. “Ordinarily a high-lumen projector would be used to project the images onto SENSE glass for night-time and low-lit daytime usage, but in this instance the client wanted the window to function in bright daytime conditions also so an LED video wall was added to the array of technology. The overall result was an incredible immersive experience for the duration of the popup installation.”

Spotted Zebra owner Neil Rowbottom adds: “This was a tricky setup as we also needed to make it function during the day. Even a 20,000 lumen laser projector proved ineffective during bright daylight conditions so we swapped projector for LED. The window then functioned as it should and it could be seen in daylight. Seloy Live did a great job to get the window there in the very tight timeframe after Displax pulled out all the stops to get the film made in double-quick time.”

Seloy Live’s interactive portfolio embeds touch technology securely inside tempered glass, enabling it to also function as a regular window when switched off. Available in any size up to 2800 x 5900mm for indoor and outdoor use, with ‘true zero’ bezels (in other words, there are none!), SENSE boasts a touch response rate of 5-20ms.

With interactivity secure within the glass – and customisable to work across some or all of the total available area – SENSE is protected from vandalism and weather, and can be washed just like a regular window. Thermal insulation, sound reduction, fire protection and theft resistance functionality are all supported by Seloy Live, and can all be built in to the design phase is required.