SDVoE Alliance members recently spent two days in Montreal discussing the state of SDVoE deployments in Pro AV and planning the roadmap for 2018 and beyond.
Thirty participants from the 28 member companies were also treated to a keynote, ‘AVoIP Market Development & Outlook’, by Ben Davis of Futuresource Consulting Ltd, which argued that explosive growth in networked AV deployments in 2018 will take place.
The association says key findings indicate AVoIP technology becoming increasingly mainstream, but still in the early adopter’s stage of the Innovation Adoption Lifecycle with less than 5% penetration in the market for pro AV ports requiring extension (as of 2016).
However, the key note argued that demand for AVoIP solutions is expected to grow rapidly in the short to mid term, replacing conventional matrix switches and multi-viewers.
The growing availability of low/zero latency solutions such as those based on SDVoE technology, and the concomitant reductions in cost, are seen as the main drivers across several verticals including education, healthcare, enterprise, entertainment, hospitality, retail, houses of worship, government, military, industry and security. Ever-increasing resolution requirements should ensure demand for low/zero latency solutions persists.
The association also argues that challenges that have led to slow AVoIP adoption to date include the lack of standardisation and the lack of networking expertise on the part of integrators. Alliance members agreed to redouble efforts to educate the AV community on effective AVoIP system design, and IT concepts more generally.
“Feedback from members confirms the research findings that the outlook is bright for SDVoE technology and the SDVoE Alliance,” says Justin Kennington, president of the SDVoE Alliance. “And as the fastest growing industry alliance in the history of Pro AV, we are ideally positioned to overcome the challenges we face. We offer a standardised hardware and software platform for zero-latency, uncompromised video distribution and we are providing the education the market needs, including a full slate of sessions at ISE 2018.”
At ISE 2018, free case study sessions, AVIXA AV/IT Workshops and Commercial Solutions Theatre presentations will familiarise integrators, designers, consultants, installers and manufacturers with various aspects of SDVoE technology. Focus will be on networking considerations, compression trade-offs and simplified video system design.
During the meeting, the 2018 SDVoE Alliance board of directors was nominated as well. This year’s board members are Amir Bar-Niv of Aquantia, Clark Williams of Christie Digital, Laurent Masia of NETGEAR, Justin Kennington of Semtech, Toru Suzuki of Sony, Bob Michaels of ZeeVee and Keith Kennedy of Grandbeing.