Samsung has appointed Beta Digital Media Solutions (BetaDMS) – part of Beta Distribution, an independently owned IT distributor in the UK – as its distributor partner for its large format displays (LFDs) range with additional services that include in-house content creation, delivery and management.

The partnership will enable BetaDMS’ channel resellers to offer a full digital signage service to customers expanding portfolios further than just hardware and generating additional revenue.

“Nowadays, just selling a screen is not enough,” comments Joel Chimoindes, managing director at BetaDMS. “Businesses have a lot to say and for many organisations, large or small, digital signage is the best way of getting that message over to their target audience. The Samsung brand is a great one to have in our portfolio and a name that will attract the attention of potential customers. We believe by partnering with industry leading brands, such as Samsung, our resellers can easily meet the demands of the current AV market and offer the most complete digital signage solution the market.”

At the heart of its proposition to resellers, BetaDMS delivers a full service cycle that offers the skills and knowledge needed to enter a market, create new opportunities and win business. Additionally, the post-sales phase provides installation, customer support and openings for repeat business.