BrightSign digital signage media players have been used by Project Audio Visual to drive a massive outdoor curved video wall that forms the frontage of a redeveloped shopping centre in UK town, Reading.

Atlantis Group, new owners of King’s Walk Shopping Centre in Reading sought to address the challenge posed by a newer nearby retail mall by creating the Atlantis Village, a culinary destination with authentic food and restaurants.

Atlantis needed a strong and immediate impact on passers-by, to fully reflect the changes within and encourage them to explore further.

Steve Hudson, sales director, Project Audio Visual Ltd, says: “With head chefs coming over from France in one instance, the overall finish needed to be spectacular. King’s Walk is a building with a lot of character and the round tower over the entrance is a very attractive feature.

“We knew that by wrapping a curved video wall around it, we would create a feature that was the talk of the town and couldn’t fail to create an impression.”

Steve adds: “The plan was to present eye catching and engaging content about the businesses inside the facility to add a bit of personality to visitors’ experiences. Animated visual displays are proven to be far more engaging and effective than traditional signage. Eye catching and atmospheric, dynamic displays inject character into a retail space, whilst promoting products and services to customers. The benefits of a curved LED wall are endless, with the curtain making the content on show accessible to a wider audience when situated in a public space.

“The challenge was to create a wall that fitted perfectly around the pillar at the front of the establishment, giving it a seamless finish. We always leave the configuration of curved LED walls completely up to the customer. From the wall size and resolution, to the brightness and the position of the displays, we ensure each element is customisable to our client’s requirements. The CEO of the soon to be Atlantis Village was meticulous in his planning and requirements, meaning that we had a detailed blueprint to stick to.”

Project Audio Visual used a curved Linso LED video wall, measuring just short of 6m tall by almost five metres wide creating serious impact on passers-by.

The video wall is a very non-standard screen, however, with a non-standard resolution 640×896 with a pixel pitch of 6mm. Project Audio Visual turned to BrightSign for players to deliver content to the screens. BrightSign delivered the full HD video, reliability and configuration flexibility needed.

BrightSign players can be controlled remotely, allowing the Atlantis Village manager to schedule and change content when off site.