Support product specialist, Vogel’s, has announced its acquisition of the Dutch smart home company Marmitek BV. With this acquisition, Vogel’s says it aims to position itself more explicitly as a specialist in product-based solutions to improve consumer’s experience of sound and vision in the domestic and professional market.

The companies, both based in Eindhoven, will not merge, however, with both brands continuing as separate entities. Both brands will be able to benefit by tapping into the other’s areas of expertise mixing entertainment solutions with support products.

Also key for Marmitek will be the access to Vogel’s international distribution set up, giving it the chance to build on its relatively modest footprint outside its home market of the Netherlands.

Gerdi Vogels, Vogel’s CEO, says: “I am very pleased with this acquisition. It is an expansion that neatly complements our current activities. Through this combination, both brands can increase their position in the market and strengthen their distribution. In addition, we are looking forward to using Marmitek’s product development knowledge and expertise for future developments. With this acquisition, Vogel’s is spreading its wings even further. It will offer us new opportunities in our sector.”

Arthur van Horssen, Marmitek sales and marketing director: “This acquisition fits perfectly with Marmitek’s current development stage. For 20 years, we have developed our brand as specialists in smart audio and video solutions that allow customers to do more in home entertainment. With this acquisition, we are offered a wealth of possibilities to explore new markets and apply our product development expertise more widely. After years of pleasant collaboration between both companies, the acquisition now offers us a major impulse for growth that will allow us to act on our many ideas faster and more extensively.”

Marmitek is looking to spread its wings to new markets