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James Loudspeaker has announced the appointment of Pulse Cinemas as its distributor for the UK and Ireland.

“Representing James here in the UK is a real honour for myself and the entire Pulse team,” stated Pulse Cinemas managing director Mike Beatty. “After visiting the company’s headquarters in Napa, California, we were able to get a first-hand look at James’ astonishing capacity to engineer and manufacture custom speaker solutions for integrators.

“We will be incorporating James products into our showroom facilities in order to best demonstrate the brand to our loyal dealers/installers and their clients. James Loudspeaker’s commitment to producing the very best sound from just about any form factor will ensure that this brand is ideally positioned with the finest A/V dealers in the region.”

“We are excited to work with Mike and the experienced team at Pulse Cinemas in the UK and Ireland,” says James Loudspeaker CEO Mark Schafle. “We anticipate that Pulse will increase brand visibility for James Loudspeaker in the UK and we look forward to establishing new relationships with top dealers and integrators through this critical region.”

Pulse offers product training events in order to ensure that integrators have the tools they need to correctly configure each system. Specification support services are also available from the Pulse team, helping dealers to close sales while reducing the stresses associated with the installation and calibration required for each job.

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