WyreStorm says it is aiming to strengthen its position in important international markets with the addition of two new managerial sales appointments covering India/SAARC and Middle East regions.

In his new role as regional sales manager for India and SAARC, Rohan Tadke is tasked with managing existing sales partners in the region and establishing new relationships with a view to increasing sales and distribution by expanding awareness of the WyreStorm brand and products. 

An industry veteran of more than 10 years, Rohan brings with him significant experience garnered from his roles at Actis Technologies India Pvt Ltd and Harman International, where he successfully handled the distribution business for pro audio products and went on to head the install business for Harman in India.

Rohan was a recipient of the Harman Heroes award for exceptional sales performance during his tenure at the company.

“A major attraction was my confidence in WyreStorm’s extensive line of innovative products and the equally broad applications across residential and commercial markets; both of which will help the company enjoy a great future in the rapidly expanding India and Saarc region,” says Rohan.

Talha Abdul Wadood joins WyreStorm as Middle East sales manager and is charged with strengthening the WyreStorm brand in these key Middle Eastern markets and managing WyreStorm’s distribution partners in the area.

Talha comes to WyreStorm with over 10 years industry experience in technical and sales roles for Legrand and as product manager for ELV Systems.

With career highlights including launching home automation showrooms and being the first in the world to secure sales for Legrand’s new Guest Room Management System, subsequently one of the largest GRMS projects in the region for the Starwood Habtoor City hotel complex.

Talha is relishing the opportunity of expanding WyreStorm’s position in the region. “As WyreStorm has progressed so much in so little time, with their leading technical innovations, I see huge potential for success in the Middle East region,” he says. “I have always sought challenges throughout my career the opportunity to take this exciting brand into new markets is one I simply could not pass up.”

“We are delighted to welcome Rohan and Talha to our sales team,” comments Adrian Ickeringill, WyreStorm EMEA General Manager. “Their drive and proven experience will help provide a local presence in key developing markets to even better support our distribution network and foster consultant/specifier relationships within their respective regions.”

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